A live tile is a way to convey to your end users that something is happening right now, for example on-air content.
A live tile is not a push notification message. It only displays in-app on the home page, and only during the time window you specify. When the live tile is clicked, it will take the end user to a section you choose.
Setting up a live tile
You will find the live tile function on the "Content" tab of the NCM publisher web app. When you open this page, it will show a summary of your current live tile (if any). Just click edit:
You can then edit the settings for your live tile:
Of note, the start time must be at least 10 minutes into the future, to allow for end user devices to obtain the content prior to the start time.