Q: How do I create a new advertising campaign?
Q: How do I add a new advertising client?
Q: How do I implement a sponsorship for 100% of impressions? (100% Share of Voice, 100% Run of Site, etc.)
First, determine the duration the ad will run. When creating the ad campaign, use the exact date, but set the impressions to a very high value like 1,000,000,000. Next, set the weigh higher than any of your other line items, say 999. Finally, make sure to disable smoothing. The result is a campaign that will fill all demand and run for the full duration of time the sponsorship or deal is in place.