Here is an overview and explanation of some of the new metrics we gather from your app and users.
The first of two types of data seen in the Categories metric is 'Duration'. You can see below the graph broken into color coordinated sections, displaying the percentage of time users are spending in specific sections in the app.
The second type of data is 'Sessions'. Showing you the number of sessions for each section of your app, as well as the percentage compared to all other sections in the app. By scrolling over a specific section of the graph, you can also see the exact number of sessions per section along with the percentage.
Again, two types of data can be extracted from this Push Notifications metric section, the first one being 'Top Pushes'. Below you can see the Date the notification was pushed, Number of views along with a visual bar showing how many views it got in regards to other Top Pushes, and the Title of the notification. This is a scrolling metric interface, meaning you can see the Top 15 Pushes sent.
The second data type in the Push Notifications section is 'Date', where - you guessed it - you can see a list of notifications sent by date. Most recent appearing at the top, and scrolling down to see the previous 15 push notifications sent.
Next metric section you can use to understand more about the analytics of you app would be the 'User Sessions'. This first data example shows the 'Sessions' in app, by date. You can see the Date in 7 day increments along the bottom, and Number of sessions for each day, in the 10,000 increments along the lefthand side.
You can see the effects a winter storm had for app traffic.
Another useful tool in calculating the number of sessions within the app, would be the number of 'Users' each day. This second data sample shows the number of Users in the app, on any given day. You can see the Date in 7 day increments along the bottom, and Number of users for each day, in the 5,000 increments along the lefthand side. By scrolling over the graph, and following points along the line, you can see exact numbers of users for specific days.
When trying to figure out which Push Notification titles work and which don't, this new metric tool will help showcase data in a visual way. You can see in the graph below, columns for each day - broken into two colors. The darker blue displays the number of notifications opened from Launch of the app. The lighter blue displays the number of notifications opened from Pushes delivered to the users device. Like some of the graphs above, by scrolling over the columns and particular blocks, you can see more specific data for each date and type of Notification. Below the graph, you see two 'meters' of Notifications. The first one, 'Last Time Pushed' shows you the time since you last sent a notification. The second one, 'Average Time Between Push' shows you the average time between notifications sent. Each metric has a meter showing 'Low, 'Medium', and 'High' Notification activity.
The next metric section of the new Analytics dashboard is dedicated to your app Users. There are two data types collected, the first one being 'Time'. Along the top, you can see the age breakdown in the corresponding columns below. By scrolling over an age above, you can see the graph highlight below where those ages fall in the graph. The aspect of Time for this metric is shown in the graph with the Time of Day being found along the bottom of the graph, and Number of Users on the lefthand side. The bottom of this metric shows the Average Duration for a user in the app, the number of Screens per User, and the number of New Users to your app.
A second useful metric for understanding the Users of your app is the Gender breakdown, and the Days Since Last Visit. Both of these metrics are found in the 'Audience' tab of the Users metric, and as with the other metrics found above, by scrolling over any piece of the graphs will show you specific pieces of data.
The final Analytic section we have added is a Device category, showing you the breakdown of the devices used by users. There are 3 sections of metrics here, and each use the same 'Device Category' breakdown method to display their data. Duration Total adds all the time spent in the app, giving a more honest view of the time spent in app broken down by device. Instead of just sessions you can see which devices are getting the most time spent in them. You’ll notice, iPad usually goes up a few percentages in Duration Total because people spend a little bit more time per session. Users shows the number of users for each Device, and the percentage that each one makes up of the total number of users. Finally, the Sessions shows the number of sessions per device.
We are extremely excited to get you gathering your Analytics from our new Publisher platform. If you have any questions, feel free to reach out and we'll be happy to help.